Our food system is changing. It is time to give a voice to the champions of local food.

Across North America, a growing number of farmers, small businesses, and communities are shifting to a local way of thinking about food. The idea is simple: get to know the people who grow your food.

“The Food Less Traveled” is a video project to explore the local food systems of Mexico, the US and Canada. This film series will follow two young entrepreneurs as they embark on a 2,400 mile road trip from Monterrey to Toronto. Along the way, they will be interviewing the visionaries of this local food movement, to hear their perspective on the best way forward for North American food.

In 2014, sales of local foods in the US hit $11.7 billion. By 2019, that is expected to skyrocket to $20.2 billion. Local food is taking up more space in our food system, and it is time to hear from the people working to make that happen.

This project is being developed by the founding members of the Fresh Data Network, Rick and Caroline. Together they have developed an app for consumers to find locally-produced food anywhere in the world. The Fresh Data Network is dedicated to building durable food systems, based on strong social connections between producers, businesses, and consumers.

Now, they want to bring that connection to a greater audience. “The Food Less Traveled” will give a voice to the people who grow our food, by bringing a wider audience into this growing movement.

Follow Rick and Caroline throughout this adventure! Connect with the team through social media, and feel free to reach out to join the conversation.